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Shequalin [ʃɛ-'kwa-lɪn] is designed for sophisticated humoristic literature and all kinds of typographic shenanigans. Be it satirical or dadaistic poetry, escapist or fictive novels, d’playful Shequalin seamlessly suits works by masters of the comical word. For the reader’s alertness, it rhythmically drops in oddities without distracting from the reading flow. In order to create a more severe and fervent contrast, the roman and italic were designed independently and merged later, creating a dynamic sense of tension and blatancy in Shequalin. Subtlety can sweetly go to sleep!
Mark Frömberg (1984) is a native Berlin-based [type] designer and illustrator. Before TypeMedia he received his BA in Communications Design at the University of Applied Sciences (Berlin 2012) where he focused on type and illustration which never happened to detach since. Working as an independent designer since 2008, he likes to combine systematical structure with unpredictable moments. Mark disguises complexity behind a clear decency with a strong, saucy wink, augmenting the outcome with lots of layers to discover over time.